Aims / Goals
Previously known as Lamond Poultry, the team recognised that their brand no longer reflected who they were-or where they were heading. As their regenerative practices expanded and their reputation grew, they needed a brand identity that felt confident, credible, and aligned with the premium nature of their product.
Key goals included:
- Transitioning from Lamond Poultry to Lamond Farm with a more future-ready brand name.
- Positioning the brand at the higher end of the market.
- Designing packaging that stands out in-store and reflects their farm values.
- Creating a memorable visual identity system rooted in their regenerative story.
- Building a website that showcases their values, story, and stockist network.
